Core Responsibilities

• Administer and maintain Salesforce Marketing Cloud
• Configure and deploy email campaigns
• Build and manage customer journeys in Journey Builder
• Manage Contact Builder and Data Extensions
• Configure Automation Studio workflows
• Create CloudPages, landing pages and forms
• Execute QA before campaign deployment
• Troubleshoot production issues
• Optimize platform performance
• Maintain technical documentation
• Recommend platform improvements
• Work directly with the IDB Marketing Cloud Business Owner
• Support daily operations and urgent requests

Technical Skills

• Salesforce Marketing Cloud Enterprise
• Journey Builder
• Automation Studio
• Contact Builder
• SQL & Data Extensions
• CloudPages
• AMPscript/HTML Email Development
• Responsive email development
• CRM integrations
• QA & Deliverability
• Marketing Automation

Preferred Certifications

• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Developer  

Bilingual in English and Spanish